This is a guest post by Päivi Heikinheimo, Founder and CEO of Key Consulting Oy. Have you ever stepped back to think about why commercial enterprises exist? Of course you have. As the main purpose of a company you have perhaps identified the need to make a profit. Or perhaps your choice for the main … Read more…
Three things that will help you along the way: Find a business sponsor for your initiative right from the beginning. Having a committed sponsor behind your project ensures that your voice is heard and sufficient resources are allocated to the initiative. Keep the sponsor continually informed and show the benefits gained from the activities. Where … Read more…
A new year starting. CX is now a focus area. Action items are listed. Customer experience vision – done. Definiton of CX goals – done. Selection of customer metrics – done. CX targets included in rewarding programs – done. Feedback gathering systems – done. A great start. Or actually, is a lot more needed? … Read more…
Innovative products have much better possibilities to succeed, if they are introduced to the market in the right time widow. The right timing is equally crucial for the roll-out of new ideas within companies. According to a recent survey by Gartner, eighty-nine percent of companies surveyed plan to compete primarily on the basis of the customer … Read more…